Automating customer-centric insurance experiences
AXA Sigorta partnered with Be Informed to launch AXA GO, Turkey’s first fully connected car insurance solution.
By combining telematics, intelligent automation, and personalized customer journeys, AXA GO helps encourage safer driving behavior while delivering a more connected and customer-centric insurance experience.
Rethinking the insurance customer experience
Limited customer interaction in traditional insurance
AXA Sigorta wanted to shift from a traditional payer model to a more proactive and personalized partner relationship with policy holders.
Need for personalized and data-driven insurance
Creating personalized insurance experiences required real-time insights into individual driving behavior and automated customer engagement throughout the policy lifecycle.
Complex integration and automation requirements
Delivering a connected insurance experience required seamless orchestration between multiple systems, platforms, and third-party services across the customer journey.
Building a connected and personalized insurance ecosystem
Personalized customer journeys
The platform enables fully automated and personalized communication throughout the customer journey, including onboarding, consent management, shipment updates, installation guidance, and app activation.
Connected system orchestration
The platform integrates AXA’s core insurance systems, SMS services, courier systems, mail exchange systems, and telematics monitoring platforms through more than twenty integration points.
Driving behavior insights and safer driving
AXA GO helps policy holders improve driving behavior by providing insights into speeding, acceleration, harsh braking, and phone usage while rewarding safe driving habits.
Rapid implementation and low-code flexibility
Using Be Informed’s low-code platform, AXA Sigorta implemented AXA GO in just three months, significantly reducing development time while enabling faster adaptation and easier collaboration across teams.
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